There is a reason we chose to place a heart around our company name as part of our logo. It wasn't a design choice made lightly — it was a declaration. A statement of unshakeable belief about what matters most in a human life, and what endures long after we are gone.

We are coaches who guide people to do something quietly radical and boldly meaningful: to sit down, look inward, and capture the story and essence of who they truly are. And that means not only sharing the milestones and celebrations, but also the (usually hard-earned) wisdom gathered along the way from the lessons that can only come from living life. Recounting tales of the people that were dear, losses that were endured, moments that were life-changing, and the love that shaped every chapter is a journey of the heart.

So, when we asked ourselves:

What symbol has the capacity to hold all that? the answer was undeniable. It had to be a heart.

LIVING FROM THE HEART IS LIVING AUTHENTICALLY

To live from the heart means to live in alignment with your heart’s desires. It means making decisions that aren’t rooted in doubt and fear or external expectations, but ones that are genuinely meaningful to you.
In a world that steadily pushes us toward more and more productivity and performance, it takes a quiet strength to listen to your heart and an even bolder courage to act upon its message, whatever it may be and wherever it may lead you.

And some of the most significant experiences and joyful stories you can share are the ones that happened when you allowed your heart to guide the way!

LOVE CREATES AN ENDURING LEGACY

Anyone who has ever been with someone at the end of their life knows that in those final, precious moments the big career change or the bank balance isn’t talked about. They will talk about love: how much they loved you, whether they were too reserved with expressing their love, how deeply they always felt your love, etc. In the end, love seems to be the only thing life is distilled down to.

And this is the heart of what we do. We help people articulate their love in a way that doesn’t disappear when they do. We help people extract and record the most important life stories, family history, fun facts, messages, advice and encouragements — these become a treasure trove of gifts that live on. A grandfather's voice can find its way into the heart of a great-grandchild they may never actually meet in person. A grandmother’s wise relationship advice might capture a young woman’s heart when it’s needed most. Legacy, at its most powerful, is love transcendent.

LOVE SHOWS UP AS PURPOSE AND PASSION

Love is not only something we feel for people. It is the grand force behind everything we pursue that is meaningful to us. When you love what you do, your work produces an entirely different result. One that has a certain unspoken quality exuding devotion, creativity and excellence.

This is why we pour our hearts into legacy coaching. We love this work because we have seen what happens when someone finally tells their life story. They feel a sense of purpose and pride when they realize their life is full of wisdom worth sharing. That moment of recognition is extraordinary to witness, and we never take it for granted. We are humbled and grateful to be trusted along the journey.

LOVE ACROSS GENERATIONS

We think about legacy and the beautiful possibility it holds. We, of course, think about the healing power your life stories and messages can have on those left behind and the impact it can leave on grandchildren and great-grandchildren. But we also think in the broadest terms possible. We think about the generation not yet born. The generation that will carry something of you forward in their hearts without ever having known you in person. And yet, they will get to know you because you endeavored to capture your voice, your stories, and your love in a form that lasts.

There is something so profoundly purposeful and hopeful about that. About sowing seeds for people that you will never meet but that have sprung in part from you. About trusting that the wisdom you offer and the love you send out will continue to ripple outward in ways you can only imagine. This inter-generational love may be the most expansive form of love available to us.

LOVE SOWN FORWARD FOR HUMANITY’S SAKE

And there’s more. Beyond our own families, we believe love can be a massive collective force. When we choose love over hate, connection over division and abundance over scarcity, people thrive. When our hearts truly open up and care about the state of humanity, the world becomes better. This kind of intentional mindset has the power to be universally transformative.

We are at a moment in history when much uncertainty faces future generations. The world is rapidly changing and our descendants will see things we can hardly dream of. That’s why we feel reclaiming love as a shared, fundamental value doesn’t just feel good, it’s absolutely necessary. A colossal wave of love would positively guide, ground and empower future generations. It is, we believe, the single most powerful force available to human beings. And when we individually choose to invest in creating a love gift like no other, we are collectively doing something that matters far beyond ourselves that actually impacts the hearts of the future.

WHY THE HEART

Our company name, Your True Legacy, is intentionally nestled within a heart because everything we believe in and do is embodied by that symbol. The heart is not mere decoration. It is our compass.

And we believe that your legacy gift is destined for heartfelt connection to comfort loved ones and will serve as a treasured compass to guide your future generations.

Made with love, from the heart.